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Straddle the Apple

The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.

NEW YORK ( TheStreet) -- Not too long ago, Apple (AAPL - Get Report) was riding high at about $644 a share. Today, it's $578, and under pressure. Has the bubble burst? Hardly.

I feel it's important to point out the during the 10% or so correction in AAPL shares, nothing fundamentally has changed at the world's largest technology company. The only thing that may have changed is how you now feel about it, and that's no basis on which to make decisions.


One other blinding grasp of the obvious point I want to make. If AAPL share prices keep rising, you need to buy at ever-higher prices if you want to build a material position in AAPL. This can diminish your ultimate return. However, if you have the opportunity to buy on the dips, and you take it, this strategy can have a significantly positive impact on your ultimate returns, albeit with more risk.

This being tax day, I'm going to suggest that what the Tax Man taketh away, AAPL giveth in the form of an opportunity to get some of yours back in the long run.

I'm not going to prattle on about Apple's many strengths. There's not enough room here. But just to give you a little fortitude, here's some points to keep in mind.

  • AAPL is the pre-eminent technology company of our time and its ability to innovate is still intact, and in fact may be nascent.
  • Revenue growth is still there, with strong international market expansion possible.
  • The stock is up ~ 50% year to day and you shouldn't expect the same rate going forward.
  • High beta stocks can easily pull back 20%, so keeping this in mind $520, is, in my mind, the critical level. If you are still nervous and don't want to average down, or you just bought the stock, and have limited appetite for unrealized losses, you might consider using an options strategy to help you sleep at night.

    Specifically, writing a covered call and using the premium to buy a put is an inexpensive way to partially hedge the position. For example, with Apple trading around $580, and in anticipation of upcoming earnings (April 24), you could write a May 620 Call, netting you a $14 premium and buying a May 550 Put for $18 -- if the stock runs you didn't see and made an additional 8% from current levels. If the stock collapses, you are out at $550, about 4% below the current price.

    One chink in the armor of this strategy is that you need a round lot of at least 100 shares to sell a covered call, or about $58,000 worth. If you don't own that much, you can still execute on at least half the strategy by buying the puts. If you are bearish on AAPL, you can hedge your downside. And if you are bullish, you'll win to by virtue of your long position.
    Oliver Pursche is President of Gary Goldberg Financial Services, a boutique money management firm located in Suffern, NY. Additionally, Mr. Pursche is the Co-Portfolio Manager for the GMG Defensive Beta Fund, and a Founding Partner of Montebello Partners, llc. In his role as President of GGFS, and as a member of the GGFS Investment Committee, Mr. Pursche helps oversee the investment portfolio of over 2000 clients with over $500 million dollars in assets. Mr. Pursche frequently provides market and economic commentary on CNBC and Fox Business News, as well as often being interviewed by The Financial Times, US News and World Report, Thomson Reuters, Bloomberg Businessweek, and the Associated Press regarding his and the firms views on the latest market news and events. Mr. Pursche's views on the market and investment strategies have been featured in the Wall Street Journal, Investors Business Daily, Smart Money, USA Today and other national business publications. In addition to writing for, he is also a weekly contributor on and His daily market commentary can be read at or you can listen to him on weekdays at 10:00 AM.

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    AAPL $95.18 1.64%
    FB $117.43 -0.96%
    GOOG $692.36 -0.84%
    TSLA $232.32 -3.92%
    YHOO $36.01 -1.42%


    Chart of I:DJI
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    NASDAQ 4,763.2240 -54.37 -1.13%

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