Macy’s (NYSE:M) today announced details on the launch of “O Mercado, the Market at Macy’s” – a curated shop of Brazilian products and the next installation of the retailer’s “Brasil: A Magical Journey” campaign, which will officially kick off on May 16. Featuring exclusive, limited-edition items, both inspired by and made in Brazil, the store-within-a-store marketplace will recreate the fun and festive atmosphere of the captivating country. Debuting on April 22 in approximately 300 Macy’s stores and on macys.com, “O Mercado, the Market at Macy’s” will bring authentic Brazilian product to Macy’s customers, with 10 percent of the sale price of every product sold within “O Mercado, the Market at Macy’s,” both in-store and online, benefitting The Nature Conservancy and its efforts to protect the Brazilian Amazon rainforest.
Isabela Capeto for Brasil Bird House $64, available exclusively at O Mercado, The Market at Macy's. (Photo: Business Wire)
“Brazil’s burgeoning international appeal and enchanting culture inspired us to create a unique shopping environment that will bring even more newness, color and excitement to our stores,” said Martine Reardon, Macy’s chief marketing officer. “From stylish apparel and accessories, hot beauty finds and chic home goods, ‘O Mercado, the Market at Macy’s‘ will excite our customers’ sense of discovery by providing an unexpected assortment of Brazilian products, most of which can’t be purchased outside of Brazil.”
In addition to “O Mercado,” Macy’s has partnered with renowned Brazilian designers, as well as Macy’s own designers, to create unique merchandise offerings that will begin appearing in select stores and online beginning in May. Products include limited-edition women’s and men’s apparel, home and accessory pieces emblematic of the designers’ signature styles, made in or inspired by Brazilian color, prints and silhouettes. Designer collaborations will include a “Francisco Costa for Calvin Klein" dress capsule exclusively designed by Mr. Costa, the Women's Creative Director of Calvin Klein Collection; “FALCHI by Falchi” featuring handbags, shoes, fashion jewelry and scarves by Carlos Falchi; footwear, handbags, fashion jewelry and apparel by Seu Jorge and Rachel Roy for Rachel Rachel Roy, Neon, Cecilia Prado, “Hermanny” by Paula Hermanny, and Brazilian swim manufacturers, Sauipe, Despi and ANK. Additionally, the existing Calvin Klein line will offer a range of Brazil-themed men’s and women’s apparel items designed by Kevin Carrigan, the brands' Creative Director, as well as a selection of underwear, shoes and accessories.