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New HomeAway Summer Travel Report Reveals Economic Hardships Highlight Importance Of Family Vacations

"It's no surprise that a large portion of the summer vacation budget goes toward accommodations, but what many people don't realize is they can significantly reduce their expenses by staying in a vacation rental," says Brian Sharples, chief executive officer of HomeAway.  "With multiple bedrooms and a full kitchen families can travel together more comfortably and more cost effectively than renting multiple hotel rooms.  Plus, vacation rentals help foster togetherness and create memories by bringing friends and families under one roof without the distractions back home."

About half (46 percent) of travelers see the benefits of renting a vacation rental, reporting they will stay in one on their summer vacationIn fact, 16 percent of those travelers are staying in a vacation home rental for the first time this year. Another 18 percent will stay in some other type of accommodation this summer and 36 percent haven't finalized their plans yet.

Most Popular Summer Vacation Spots Reveal Americans' Love Affair with the Beach Continues

According to traveler inquiries made on HomeAway.com for stays between Memorial Day and Labor Day, nine of the top 10 most popular summer vacation destinations this year are Atlantic Coast and Gulf Coast beaches.  The only exception is Las Vegas, which ranks as the fifth most popular destination.  The top 10 includes:

  1. Provincetown, Mass.
  2. Ocean City, Md.
  3. Gulf Shores, Ala.
  4. Miami
  5. Las Vegas
  6. Destin, Fla.
  7. Virginia Beach, Va.
  8. Bethany Beach, Del.
  9. Folly Beach, S.C.
  10. Rehoboth Beach, Del.

About the HomeAway Vacation Rental Marketplace Report Data for the HomeAway Vacation Rental Marketplace Report was collected via surveys that polled travelers on vacation rental and travel-related issues .  Results from HomeAway, Inc. internal research are based on 3,200 responses received between March 27 and April 9, 2012.  Market trends were based on a combination of in-depth research of supplier and consumer markets from the HomeAway, Inc. database. In addition, some data included in the report was collected from a survey conducted by Ipsos on behalf of HomeAway among 1,000 U.S. adults the week of February 20, 2012.



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