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Season of Recalls for 3 Auto Giants

Generally, larger recalls that catch the eye of the public tend to inflict more brand damage on the company than smaller recalls. Toyota's recall of 3.8 million vehicles in 2009 over the issue of jamming floor mats is a typical example of this. Therefore, on a relative basis Honda's recall is probably going to be more negative for the company given its larger scale than GM and Porsche's recalls.

We have a price estimate of $44 for Honda, which is around 15% above the current market price.

Click here to find out how a company's products impact its stock price at Trefis.

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This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.
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