Generally, larger recalls that catch the eye of the public tend to inflict more brand damage on the company than smaller recalls. Toyota's recall of 3.8 million vehicles in 2009 over the issue of jamming floor mats is a typical example of this. Therefore, on a relative basis Honda's recall is probably going to be more negative for the company given its larger scale than GM and Porsche's recalls.
We have a price estimate of $44 for Honda, which is around 15% above the current market price.
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