April 16, 2012
/PRNewswire/ -- Boyd Gaming Corporation (NYSE: BYD) today announced the launch of the next generation of B Connected Online, the web-based home of the Company's nationwide player loyalty program.
The centerpiece of the new B Connected Online (bconnectedonline.com) is "B Connected Social" – the first comprehensive social gaming platform linked to a casino industry loyalty program. Through B Connected Social, members can now earn "Social Points" for using various features of B Connected Online or other Boyd Gaming websites -- such as booking rooms or logging onto B Connected Online – as well as promoting their activities, offers, and events on major social media channels such as Facebook, Twitter, Google Plus and Foursquare.
In addition to competing with other B Connected members and earning "badges" for various achievements, B Connected Social users can redeem Social Points for entries into regular giveaways for valuable prizes.
"Since its launch three years ago, B Connected Online has become one of the gaming industry's most visited websites, receiving numerous national awards for its ease of use and highly personalized information," said
, Executive Vice President and Chief Operating Officer of Boyd Gaming. "The popularity of online social gaming is exploding, and we are confident the groundbreaking features of B Connected Social will further distinguish B Connected Online as the leading website in the gaming industry."
In addition to B Connected Social, the next-generation website includes "My Alerts," a feature that uses instant messaging to immediately alert customers of several key events:
- "Offers Watch," alerting customers when they receive a new, personalized offer at a Boyd Gaming property;
- "Entertainment Watch," notifying customers when tickets for an entertainer go on sale, based on the customer's stated entertainment interests; and,
- "Slot Watch," which notifies a customers when a new slot machine debuts at their favorite property.