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TheStreet Open House

Triangle Software To Demo Latest Solutions At 2012 NAB Show In Las Vegas

LAS VEGAS, April 16, 2012 /PRNewswire/ -- Triangle Software LLC, d.b.a. Beat the Traffic®, the fastest-growing provider of vehicle traffic reporting solutions for media in North America, will demonstrate the latest version of its Beat the Traffic 3D product for television broadcasters as well as its other popular traffic solutions at the National Association of Broadcasters' 2012 NAB Show opening today in Las Vegas.  This year marks Beat the Traffic's seventh consecutive appearance at the NAB Show, where it will be providing personalized demos of its products in its company suite #710 at the LVH Central Tower and meet new and existing partners to discuss their needs.

(Logo:  http://photos.prnewswire.com/prnh/20111108/SF02016LOGO

The preeminent technology solution for detail-reach, on-air traffic reports, Beat the Traffic 3D allows broadcasters to create a completely immersive, interactive portrait of live traffic conditions to their viewers at any time of day. Its groundbreaking features include live traffic information on surface streets, embedded video of traffic conditions, and real-time road speeds using Beat the Traffic's distinctive SpeedTips™ technology.   The company will be providing demos of Beat the Traffic 3D as well as discussing ways in which stations may be able to trade airtime to access Beat the Traffic's tools.

The company will also be providing demos of Beat the Traffic 2.0, the latest version of Beat the Traffic's mobile app that is currently available for iPhone and iPad devices. Released last month, Beat the Traffic 2.0 features a complete redesign, greater traffic coverage, and the ability to save routes and receive instant, personalized traffic updates. This latter feature – called MyRoutes – provides commuters with custom-made, door-to-door traffic reports that are automatically updated throughout the day with real-time information about accidents and road delays.

Beat the Traffic arrives in Las Vegas on the heels of the most successful year in its history. The company added a record 19 North American media affiliates in 2011, extended the reach of its traffic technology to European cities, and saw its combined network grow to a record 3 million monthly visits and 8.5 million page views. Already in 2012, Beat the Traffic has reached 2 million downloads for its popular mobile traffic app – a rare achievement for any mobile app developer.

"During the seven years since we began coming to Las Vegas, we've seen a monumental shift in the way consumers access technology that has changed their daily lives in very profound ways," said Andre Gueziec, CEO of Beat the Traffic.  "We're extremely proud to be a part of this revolution, and we're committed to helping our media partners better engage the public with tools that make traveling more efficient, safe and stress-free."

Hosted by the National Association of Broadcasters, the NAB Show, held April 14-19 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Beat the Traffic invites all television, radio and digital media representatives to stop by its suite #710 in the Central Tower of The Las Vegas Hotel or call to make an appointment to find out how they can leverage technology to better engage their audiences.

About Beat the Traffic

Based in Santa Clara, California, Beat the Traffic® is the fastest growing provider of vehicle traffic reporting solutions in North America. Over two million motorists throughout the U.S. and Canada have downloaded Beat the Traffic's mobile applications, and the Beat the Traffic 3D system and software is currently used by dozens of television stations, cable providers, and newspaper groups for on-air, online and mobile traffic reports. Acclaimed for its visually-striking graphics, simple setup and user-friendly interface, Beat the Traffic is a recipient of the TVTechnology STAR Award as well as Television Broadcast magazine's Top Innovation Award. As the only independent provider in the industry, Beat the Traffic has sustained its rapid expansion via media affiliates by maintaining a relentless focus on technical innovation and state-of-the-art data modeling, coupled with the tools, service, and personalized attention the media needs to deliver a distinguished product in an increasingly "me too" environment. Triangle Software LLC, the parent company of Beat the Traffic, is a National Science Foundation funded early innovator in traffic prediction and presentation science. Beat the Traffic technology is protected by U.S. Patents Nos. 6,989,765, 7,161,497, 7,221,287, 7,375,649, 7,508,321, 7,557,730, 7,610,145, 7,702,452 and 7,880,642 and other pending patents. For more information visit www.beatthetraffic.com or www.trianglesoftware.com; watch our videos at www.youtube.com/beatthetraffic; or follow us on Twitter at www.twitter.com/btt3d.



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