The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.
NEW YORK (TheStreet) -- Early last week, I introduced two media stocks I consider sells -- Netflix (NFLX) and Sirius XM (SIRI) -- and six I consider buys -- Rogers Communications (RCI), Bell Canada (BCE), Time Warner (TWX), Disney (DIS), Pandora (P) and Madison Square Garden (MSG).
Later in the week, I outlined my bull case for both Rogers and Bell, and today I'll explain why I like Pandora.
When I go long media stocks, I do so with a time horizon measured in years, not months and weeks. I also consider five key criteria when making my selections:
- Massive and/or rapidly growing revenue
- Multiple, diverse streams of revenue
- Multiplatform delivery of premium content
- Direct control over premium content
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