Microsoft Announces Comprehensive Media Services Platform And Architectural Guidance For The Cloud

LAS VEGAS, April 16, 2012 /PRNewswire/ -- At the National Association of Broadcasters (NAB) 2012 conference today, Microsoft Corp. announced new media services and guidance to enable content providers and customers to realize the power of cloud computing. The new cloud-based Windows Azure Media Services is designed to make creating, managing and delivering media to any device easier than ever by offering a comprehensive set of ready-to-use first- and third-party media technologies. Microsoft also published a new Broadcast Reference Architecture that offers prescriptive guidance on how media companies can architect their solutions to improve systems performance management as they move toward the cloud.

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Windows Azure Media Services

Taking advantage of the worldwide Windows Azure cloud infrastructure, Windows Azure Media Services gives content providers and media partners the nearly unlimited capacity of the cloud to cost-effectively handle a huge volume of digital media and make it available in the format that customers want, when they want it. Windows Azure Media Services' ready-to-use services allow customers to simplify the creation of complex media workflows built on Microsoft Media Platform and third-party technologies.

"Our internal research shows that more than one-third of today's Internet traffic is devoted to video consumption, and we expect that to grow to 80 percent by the end of 2015," said Scott Guthrie, corporate vice president, Windows Azure application platform. "Not everyone has the expertise or capital required to build a media infrastructure, so Windows Azure Media Services enables companies everywhere to build custom media solutions that easily scale and adapt to meet consumers' needs, wherever or however they consume it."

Highlighting the diversity of solutions enabled by Windows Azure Media Services is a broad ecosystem of media partners, with many already integrating their technologies for customers to use in their own media solutions. These include high-speed transfers from Aspera Inc., content encoding from Digital Rapids Corp., ATEME and Dolby Laboratories Inc., content security from BuyDRM and Civolution, and video-on-demand streaming from Wowza Media Systems Inc. In addition, Windows Azure Media Services enables full-service media companies such as iStreamPlanet Co. and Movideo Pty. Ltd. to host and offer complete workflow solutions to customers.

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