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Neenah Paper Introduces First IPad App For Paper Selection Process

Stocks in this article: NP

Neenah Paper (NYSE: NP) today announced the worldwide release of the Neenah Cabinet™ for iPad application (app) in Apple’s App Store. This free app, optimized specifically for iPad, is designed to provide a way for Neenah customers to visually interact with all of Neenah’s paper brands, making paper and envelope specification more convenient and creative.

iPad users will quickly learn how to navigate the Neenah Cabinet for iPad app, which has been described as intuitive in early feedback. Once users open the app, they can easily search paper and envelope options by brand color or envelope style. The iPad app features all of the Neenah Paper brands, including the full offering of the CLASSIC® Papers, ENVIRONMENT®, SUNDANCE®, ESSE®, CRANE’S® and over two dozen more.

“We are committed to using today’s technology to provide designers and printers with cutting-edge tools that make the designer’s job of specifying paper easier, even when they are sitting right in front of their customers. This tool is simple to use and guides any user through the paper selection process,” said Thomas Wright, director of advertising and design for Neenah Paper. “The Neenah Cabinet for iPad app is the ultimate virtual swatchbook for our customers, allowing them to directly interact with our brands anywhere they might be on the mobile platform they prefer the most. They can see first-hand all of the color palettes, paper weights, sheet sizes and envelope sizes available. Also, they can find their local paper merchant/distributor to request samples. It’s pretty slick.”

The Neenah Cabinet for iPad app is an off-shoot of Neenah Cabinet™ for Desktop, a robust and much more inclusive, technology-driven solution to view papers through Neenah’s NEW eSwatchbook platform with intuitive waterfalls. With the Cabinet for Desktop, designers can order Personal Proofs™, sample papers, organize projects, use tools like environmental calculators, and download ASE Files, die-line files and much more right from their office desktops.

With this newly introduced Neenah Cabinet for iPad app, anyone can engage with Neenah brands and view paper selection options including size, color, weight, caliper and more in real-time. This new level of engagement is the first of its kind in the paper industry and now one of two iPad apps offered by Neenah Paper.

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