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Drinks Americas KAH® Tequila Launches 50ml Mixed Mini Pack

RIDGEFIELD, Conn., April 16, 2012 /PRNewswire/ -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAM), a leading developer and marketer of beverage products, announced today that its award winning KAH® Tequila brand has successfully launched a mixed 50ml pack which included one KAH® Blanco, one KAH® 110 Proof Reposado and one KAH® Anejo. The KAH® mini mixed pack allows retailers to offer one of each of the award winning premium KAH® Tequila selections.

(Photo: http://photos.prnewswire.com/prnh/20120416/SF87827)

Drinks Americas began selling KAH® Tequila in September of 2011, and since that time has expanded the brand to 47 states and several international markets. Distributors and retailers began requesting the mixed mini pack earlier this year.  The complete KAH® Tequila series will also be available in a decorative gift pack for the holidays. Currently, the Company has orders for over two thousand cases of KAH minis, which are enjoying sales success in both retail and on premise outlets.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Mexican Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit us on Facebook at http://www.facebook.com/KahTequila and on our new websites at  www . drinksamericas . com and  www . rheingoldbrewingcompany . com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

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