DEARBORN, Mich., April 16, 2012 /PRNewswire/ --
- Ford's innovative marketing campaign for the 2012 Focus Electric continues as NASCAR selected the car to be the first-ever all-electric pace car, leading the field for the Sprint Cup Richmond 400 on April 28
- Ford was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008
- Ford research shows that approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers
- Ford also was the first to show off a 2013 model race car when it unveiled its new 2013 Fusion stock car in January
Ford Motor Company (NYSE: F) is again making NASCAR history this month as the all-new Focus Electric becomes the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400.
The all-new Focus Electric will perform all pace care duties at Richmond International Raceway on April 28.
"Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies," said Mark Fields, president of The Americas. "Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver and show people our commitment to provide Ford customers the power of choice for leading fuel economy in the vehicle that best meets their needs – from EcoBoost®-powered gasoline vehicles and hybrids to plug-in hybrids and full electrics."Approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR, according to Ford research. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers.