This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Avid “Breaks Down The Walls Of The Newsroom” With Interplay Sphere

NAB (Booth #SU902) --Avid ® ( NASDAQ: AVID) today announced the debut of Avid Interplay® Sphere, a real-time access solution enabling broadcast news professionals to acquire, access, edit and finish stories anytime, from anywhere. Leveraging a cloud-based architecture, Interplay Sphere gives contributors the freedom to work in a completely distributed environment that spans multiple locations and time zones. Dramatically enhancing production effectiveness, Interplay Sphere gives journalists the ability to craft powerful, in-depth stories wherever they’re actually happening – and speed them to air while still maintaining full connectivity with the newsroom operation.

“Consumer enthusiasm for on-demand media services that support multiple viewing platforms is on the rise,” said David Mercer, vice president and principal analyst, Strategy Analytics. “Cloud-enabled applications can help broadcasters meet this increasing demand by making it possible for them to collaborate from remote locations in near real-time to create and distribute stories more efficiently to their viewers, wherever they are and whatever devices they are using.”

Interplay Sphere, along with Avid’s award-winning NewsCutter ® and Media Composer ® video editing software, will provide distributed production capabilities allowing journalists to access and edit video footage captured at the scene of breaking news along with media files from any other Interplay Sphere-connected location. This effectively extends the boundaries of Avid’s editing technology and workflow capabilities beyond the traditional newsroom to wherever the most important stories are happening, essentially breaking down the walls of the newsroom.

“In today’s increasingly competitive media environment, the pressure to attract and retain viewers is fierce,” said Dana Ruzicka, vice president of Segment and Product Marketing at Avid. “For news outlets, it’s all about being first to air with breaking stories. Interplay Sphere gives broadcasters the edge they’re looking for. Now, journalists can create and edit complete stories where and when they’re happening by combining footage of breaking news at the scene with Interplay Sphere-connected assets back at the newsroom. There’s nothing else like it, and we believe this will change how news stories are made and delivered.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,098.45 +18.88 0.11%
S&P 500 2,003.37 +6.63 0.33%
NASDAQ 4,580.2710 +22.5760 0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs