NAB (Booth #SU902)—Avid ® ( NASDAQ: AVID) today announced the debut of a new Multi-platform Distribution (MPD) solution to address the demands of viewers who are driving requirements for multi-screen media consumption. With content increasingly viewed through a variety of TV, online, social, and mobile channels, producers need the ability to distribute their media across multiple platforms with greater ease, speed, and efficiency.
Avid’s MPD solution streamlines and enhances the process for journalists, producers and video editors who are creating and distributing content across multiple platforms. Leveraging Avid Interplay ® and iNEWS ®, this solution intelligently orchestrates the flow of assets and metadata through creation, transcode, and then delivery to web content management systems, online video platforms, and social media platforms. The solution uses existing Interplay and iNEWS functionality and web services APIs to cost efficiently adapt to a wide range of different customer environments and needs.
“The market requires solutions that empower media companies to cast a wider net with their content reaching viewers in an anytime, anywhere, any device and on-demand environment while providing agility to content creators such as journalists to work seamlessly through the creation, management and publishing process. Such solutions are few and far between,” said Mukul Krishna, global director of Digital Media for Frost & Sullivan. “The Avid Multi-platform Distribution solution is an important extension to its asset management portfolio, giving users the ability to address an ever-widening array of consumer and content outlets.”
According to Nielsen’s 2011 “State of the Media: Consumer Usage Report,” 40 percent of U.S. mobile device owners watch TV across multiple screens today, and 30 million Americans watch TV on their phones. In order to attract, retain and engage viewers, this new Avid MPD solution gives journalists and video editors a simple unified user interface to create content once, then publish it directly to the right platform, in the right format, with the right metadata.