What is the difference between large and small advertisers?
Singh:While we benefit from a sales team that can help us reach our customers,
If they are interested in reaching a specific audience then they can use our screen that allows them to market and target to a specific audience either through normal means by reaching audiences who are watching content on a particular topic, or they can reach people who are searching for a particular keyword or reach people who are on specific channels on our site.
What can a small business get from using these tools to advertise?Singh:A small business can drive sales ultimately either online or in their stores. We believe that we generate a lot of value along that path to driving sales. It's interesting because a lot of small businesses originally came to us saying we need direct response and direct sales