NEW YORK ( MainStreet) - Google (GOOG) is continuing its push to get small businesses online with plans to officially roll out a streamlined advertising program in May through YouTube (owned by the giant search engine) that it hopes will result in more small companies creating video commercials. (Those are the ones generally seen before an actual video.)
Called AdWords for video, the self-service ad buying platform was designed specifically with small businesses in mind. Through the platform, companies can create and manage a video campaign in the same way they would for search ads. The company introduced a test version of the program in the fall.
The AdWords for video product is part of a broader Google-wide initiative to help small businesses get online. During the past year, Google has set its sights on offering more products, services and support to the segment, it says.
Last July, YouTube introduced its first search ads product for small businesses called AdWords Express.
|Google has a program in the works to make advertising on YouTube easier for small businesses.|
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