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TheStreet Open House

New Cineflex ELITE Camera System Offers Cinematographers More Flexibility With Superior Image Quality

FAIRFAX, Va., April 13, 2012 /PRNewswire/ -- General Dynamics Global Imaging Technologies has introduced the new Cineflex ELITE, a light-weight, compact, Super 35 format digital production camera featuring a design that ensures quick, affordable transport and simple rigging onto a wide variety of mobile platforms. The newest camera in the Cineflex family of 5-axis gyro-stabilized camera systems, the Cineflex ELITE was developed in close collaboration between cinematographers and General Dynamics' design engineers.

"The Cineflex ELITE is our highest-resolution system yet, expanding the proven quality, versatility and rugged reliability of our systems to motion-picture cinematography," said Bob McGill, vice president and general manager of General Dynamics Global Imaging Technologies. "The Cineflex ELITE provides directors with a system that is smaller, lighter and easier to rig than any other camera system of its class, giving them the flexibility they need to get the breathtaking images that capture viewers' imagination."

The Cineflex ELITE integrates the proven 5-axis stability of General Dynamics' Cineflex camera systems with state of the art Canon Premier® lenses and the award winning ARRI Alexa® camera. Originally designed for helicopters and aerial platforms, Cineflex camera systems deliver superior image quality, offer versatility, and are easily integrated onto cable and rail systems, aircraft, automobiles, boats and other mobile platforms. The Cineflex family of cameras is compatible with a variety of certified mounts and can be rigged in one-fourth the time of other Super 35 format digital production camera systems on the market. The exceptional image performance is achieved through extended, clean highlights, natural skin tones, excellent color separation and cinematic depth of field. 

During the development of the Cineflex ELITE, the General Dynamics Global Imaging Technologies engineering team consulted with cinematographers, including Brain Farm Digital Cinema founder Curt Morgan, a Cineflex customer.

"Curt brought a filmmaker's point-of-view to the development process that helped ensure the new Cineflex ELITE addresses the practical needs of cinematographers, including ease of use," said Bob McGill.

"Working with the Cineflex ELITE is proving to be an amazing experience. It is delivering beyond my wildest imagination," added Curt Morgan.

Directors rely on Cineflex camera systems to capture the defining moments of high-profile sporting events, real-time news events, television series, commercials and movie productions including, NBC's coverage of the Super Bowl XLVI, BBC's Frozen Planet series and the 2010 FIFA World Cup games.

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