GM's Market Share Hits 90-Year Low, So Why All the Optimism?
By Phil LeBeau, CNBC Correspondent
NEW YORK ( CNBC) --When you see the following stat, what's your reaction?
GM's (GM) share of the U.S. market in the first quarter was 17.5%, its lowest level since 1922.
Does that make you think the world's largest auto maker is just slipping again? Or do you shrug your shoulders and say, "OK, but the company is more profitable than ever before, so I can live with smaller share"?
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- Pricing is strong with average transaction prices up 3.4% to a record high.
- GM will be refreshing 80% of its U.S. line-up by 2014 - more than any other auto maker.
- GM's retail sales (much more profitable and important) are outpacing fleet sales.
- GM sales in the hottest auto segments (crossover, small car) are at multi-year highs.
--Written by Phil LeBeau at CNBC
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