NEW YORK ( TheStreet) -- When all else fails, try investing the old-fashioned way, Jim Cramer told his "Mad Money" TV show viewers on Thursday. He said 2012 is no longer about global economic crises, it's about buying stock in the companies you love.
Cramer said there are still problems in Europe, as evidenced by recent European government bond auctions, and still concerns over Iran, North Korea and others. But Cramer said he's no longer sweating the details of every story that hits the news wires. Why? Because the big-money players, those who would sell on every bit of negative news, are simply no longer a part of this market.Those big-money naysayers have been replaced, said Cramer, by good old-fashioned individual investors sometimes buying just one share in companies they love. It's a time-tested strategy, he said, buying into the companies that make the products you love or buying into the stores at which you love to shop. If you hold onto those stocks for a period of time, and things don't take a dramatic turn for the worse, you make money. And that's what 2012 is proving to be all about, said Cramer. As long as American companies are doing well and China appears to be having a soft landing for its economy, "that's like having a pair of kings." In poker, he noted, a pair of kings is often all you need to win.