Fifteen Percent Of Dieters Are Concerned About Salt Intake, Reports Mintel
CHICAGO, April 12, 2012 /PRNewswire/ -- Consumers are interested in healthy eating more than ever, and Mintel's research reveals that approximately half (52%) of American adults are currently "watching" their diet. And while 60% report dieting because they want to lose weight, some 15% of dieters claim to be doing so at least in part because of concerns about "salt intake."
Indeed, it appears "sodium watching" is a relevant concern, as more than four in 10 (44%) US consumers claim that they "always" or "usually" consult the Nutrition Facts Panel (NFP) and/or ingredient list to assess sodium levels when considering a food purchase. By contrast, 51% "always" or "usually" look at fat content, while 47% inspect sugar levels, and 49% examine calorie counts "always" or "usually" when shopping.
"The relatively high incidence of dieting in the US is one key factor driving demand for low-sodium products," says Molly Maier, senior health and wellness analyst at Mintel. "Our findings indicate that fat and calorie counts are more likely than sodium to influence purchase. Thus, companies may be able to maximize the appeal of low-sodium foods by also showing, where appropriate, that they are low in fat and calories."When it comes to sodium, nearly two thirds (62%) of Americans believe that manufacturers are responsible for disclosing how much sodium is in their products, whereas just 35% feel the government is responsible for such disclosures. Eighteen percent see this as the responsibility of retailers. Despite an interest in disclosures on the part of manufacturers, less than half (46%) feel that manufacturers should implement sodium restrictions, and an even smaller share (34%) feel the government should do so. Customers want to choose for themselves how much sodium they consume and that they generally want to avoid regulation that will limit their food options.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV