April 12, 2012
/PRNewswire/ -- SkuRun has closed an oversubscribed seed round of funding. The seed round was led by
, with participation from a private group of investors.
organizes, indexes, and distributes sales, marketing, and manufacturing content to mobile devices in real-time so that sales and marketing professionals may leverage it twenty four hours a day, seven days a week.
"Today, every professional has either a smartphone or tablet device. What if catalogs, reams of paper, flash drives, video discs, or sales binders were mobile?" says SkuRun CEO,
. "What if professionals, even while out in the field, could be kept up-to-date in real-time? Imagine the business lift if entire sales and marketing content libraries could be accessed at all times from all locations."
"Business often happens outside of offices and hard drives. Yet sales, marketing, and manufacturing content created to increase business is fundamentally immobile," says lead investor
. "SkuRun is looking to change that."
According to Acosta and Weil, questions that impair business operations are often product related. In-person customer relationship management is an important component of B2B solutions, but those in the field are rarely equipped with a mobile management solution that focuses on product.
By using a product name or its UPC, (universal product code) SkuRun matches sales, marketing, and manufacturing content to the relevant product, benefitting all sales channels – including wholesale, retail and international – with transparent and real-time product updates.
SkuRun has a growing roster of clients in retail and CPG. Current clients include J.Lindberg,
, Goal Zero and CTA Digital.
is a mobile B2B application for sales and marketing content. SkuRun organizes and presents the most recent product collateral - bypassing dirty clouds, cluttered shared drives, and email attachments - directly to any team's mobile device. A fortune is spent on sales, marketing, and manufacturing content production yet little is invested in its distribution. SkuRun empowers salespeople in all channels by mobilizing the sales binder.
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