Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that it has established an office in Singapore to help better manage Southeast Asian sales operations and work more closely with Asia-Pacific (APAC) regional marketers.
TechTarget has 363,000 registered members from Southeast Asia and serves more than 8 million Southeast Asian ad impressions each quarter across its network of sites focused on enterprise information technology (IT) topics such as data centers, virtualization, cloud computing, storage, networking and business applications. Enterprise IT members visit the TechTarget network to review targeted technical advice, local case studies, white papers and product reviews to conduct pre-purchase research and develop their technical skills.
The new Singapore office adds to the established operational bases TechTarget has across APAC, including offices in China, India and Australia. TechTarget operates 12 websites in China, 4 websites in India, 3 websites in Australia and has 20 partner-run websites in Japan. Across APAC, TechTarget has nearly three million registered members.
As part of establishing this office, Katie Gordon, who has worked for TechTarget more than 7 years and is sales director of the Asia-Pacific region, will now be based in Singapore.
“Over the past few years we have seen significant growth across Southeast Asia. This office in Singapore, in addition to our continued investment in our Australia, China and India operations, will help us provide even better service and stronger marketing campaign results to technology vendors who need to reach a qualified audience of IT buyers in the region,” said TechTarget’s Vice President of APAC, Jon Panker, who is based in Beijing.
(NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology buyers are viewed and engaged based on their active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we provide technology marketers innovative media that delivers unmatched reach via custom advertising, branding and lead generation solutions all built on our extensive network of online and social media.
TechTarget has offices in Atlanta, Beijing, Boston, London, Mumbai, San Francisco, Singapore and Sydney.