April 12, 2012
/PRNewswire/ -- SVEDKA Vodka, the fastest growing top-10 spirits brand in
the United States
, is set to launch its new marketing campaign this month with the first of two new TV spots featuring the brand icon, SVEDKA_Grl. For the first time in the company's history, viewers will see a fully animated SVEDKA_Grl walk, wink, strum on a keytar and even take a trip to the moon. Starting on
viewers can see these brand new spots on Bravo, VH1, Comedy Central, FX, Oxygen, E!, among other major cable networks and select movie theaters*. SVEDKA_GRL's two new commercials are the product of a power team collaboration between expert animation houses, BUF and Laundry!, and famed music video director,
"The spirit of these new TV spots truly captures the essence of SVEDKA_Grl as her fun, flirtatious self," says
, Vice President of Marketing for SVEDKA Vodka. "The result is colorful, provocative, outrageous, fun and cheeky – all the things the SVEDKA brand has come to embody since 2007."
The first ad titled "Freak-A-Zoid," features SVEDKA_Grl in a series of classic video vixen scenarios - from playing a keytar, to frolicking in an oversized martini glass, and striking a supermodel pose in front of a wall of lights. The spot is set to a funky remake of old-school Midnight Star hit, "Freak-A-Zoid," from original writers
, prompting SVEDKA_Grl to dance along to lyrics such as "wind me up" and "turn me on" as vivid colors flash across the screen.
The second ad entitled "Cool Places," captures SVEDKA_Grl traveling through a vibrant pop-art collage comprised of disco balls, cherries, giant speakers, pyramids, and Eifel towers before she rockets into space. Once she lands, the spokesbot plants a SVEDKA flag as a pack of pink-clad paparazzi snap her picture. The soundtrack is remake of the 1980s classic, "Cool Places," originally made famous by The Sparks.