Behind the Scenes at a Small Biz: March Means 'Mega' Money
In mid-February, Norman had taken her son to California to look at colleges and while they were there they decided to visit Disneyland. While purchasing park tickets from an outside vendor, she noticed that the vendor had Disney memorabilia all over his office. With her strong gumption, Norman sealed a deal a few weeks later with the vendor to buy a significant portion of her figurines.
It was an extra $1,000 to monthly revenue they wouldn't have had.
Looking forward over the next few weeks, Norman says the store is already prepared for two other huge card-selling events: Mother's Day and graduation.
"Mother's Day is going to be crazy," she says. "We have an extra cash register. We'll have two lines ringing up. We'll move other merchandise over" to make way for Mother's Day gifts.-- Written by Laurie Kulikowski in New York. To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski >To submit a news tip, email: firstname.lastname@example.org.
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