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TheStreet Open House

MAGNUM® Ice Cream Partners With Alice + Olivia To Unveil The Season's Must-Have, The Mini

ENGLEWOOD CLIFFS, N.J., April 11, 2012 /PRNewswire/ -- "Mini" will be the must-have this season as MAGNUM® – a super-premium ice cream recognized around the world as a symbol of indulgent pleasure – partners with sophisticated, yet playful fashion brand alice + olivia and its founder Stacey Bendet to introduce new MAGNUM® Mini ice cream bars, now available at grocery retailers nationwide.

(Logo: http://photos.prnewswire.com/prnh/20120411/CG85606LOGO)

Bendet will draw inspiration from the dainty but decadent MAGNUM Mini to design an original 'Mini' skirt, which will be revealed during the brand's Spring 2013 presentation at the fall's biggest fashion event in New York in September 2012.

The partnership celebrates the nationwide launch of MAGNUM Mini, a smaller version of the popular ice cream bars with thick, crackling Belgian chocolate and vanilla bean ice cream. It's the latest introduction for MAGNUM Ice Cream, which made its U.S. debut in 2011 among trendsetters and tastemakers at events like the Tribeca Film Festival, V Magazine Black & White Ball, Fashion's Night Out and the W New York-Downtown Summer Jam Series.

"Inspiration is like ice cream. It always makes you smile," says Stacey Bendet, Founder and Designer of alice + olivia. "The MAGNUM Mini is the perfect inspiration for a mini skirt, playful and sweet!"

While MAGNUM Mini ice cream bars make waves in the fashion world, the brand will make another star turn at the Tribeca Film Festival, April 18-29, sponsoring the opening night film – giving entertainment luminaries another taste of the world's best-selling ice cream bars.

"We were thrilled with the response to MAGNUM following our U.S. launch last year," said Mike Hurley, senior brand building manager, U.S. ice cream at Unilever. "Now, with the introduction of the MAGNUM Mini, any day can present itself with one of life's pleasurable moments."

Delicately crafted from only the finest ingredients, MAGNUM Mini ice cream bars combine velvety vanilla bean ice cream with luxurious Belgian chocolate and are available in Classic and Almond. These premium on-the-go delights will be available in 6-count multipacks for the suggested retail price of $5.99 in grocery retailers nationwide, including Target, Safeway, Kroger and Walmart.

For more information on MAGNUM and MAGNUM Mini ice cream bars, step behind the velvet rope at www.magnumicecream.com or www.facebook.com/magnum.

About MAGNUM®Launched in 1989, MAGNUM® was one of the first handheld ice creams targeted as a premium adult offering. Today, MAGNUM is one of the world's leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams.



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