Quad/Graphics, Inc. (NYSE:QUAD) and WIRED have collaborated to produce America’s first mass-produced Near Field Communication (NFC) magazine ad. WIRED’s April issue features an ad with an NFC tag that launches a mobile site when tapped by an NFC-enabled Android smartphone. NFC chips have been used in smartcard and other applications, but the advertisement appearing in 500,000 subscriber copies of WIRED’s April issue marks the first time the fast-emerging chip technology has been used in an American magazine on a mass scale.
“This is a landmark development in the continued redefinition of print and the ways print can be married to innovative technologies to drive greater reader engagement and response,” says Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “It is appropriate that we have partnered with WIRED and its Condé Nast support team to bring this innovation to market. WIRED is all about the future and how ideas and innovation are changing our world, and we see NFC changing how magazines and their advertisers will interact with readers.”
Chris Pryor, Executive Director of Quad/Graphics Media Solutions, says applications of the new technology will ramp up quickly as more NFC-enabled smartphones come onto the market and as advertisers discover how to leverage the unique characteristics of NFC. “We now have the ability to help publishers and their advertisers create interactive and highly personalized campaigns that simply require a reader or recipient to place their smartphone on or near the ad to activate,” Pryor says. “Other applications will involve having the reader take a NFC-enabled advertisement or promotion into a store or dealership, where NFC readers and point-of-sale terminals can activate personalized discounts and other offers.”
About Quad/GraphicsQuad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the company has approximately 22,500 full-time equivalent employees working from more than 50 print-production facilities as well as other support locations throughout North America, Latin America and Europe. As a printing industry innovator, Quad/Graphics ( www.QG.com) is redefining the power of print in today’s multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues. Notice regarding forward-looking statements This news release contains forward-looking statements. The words “will,” “may,” “should,” “believes,” “anticipates,” “intends,” “estimates,” “expects,” “projects,” “plans,” “seeks” or similar expressions are intended to identify forward-looking statements. All statements in this news release, other than statements of historical fact, are forward-looking statements. All forward-looking statements speak only as of the date on which they are made. They rely on a number of assumptions concerning future events and are subject to a number of risks and uncertainties, many of which are outside Quad/Graphics’ control, that could cause actual results to differ materially from such statements. These risks and uncertainties include, but are not limited to, the factors listed under “Risk Factors” in the annual report on Form 10-K and in subsequent quarterly reports filed with the Securities and Exchange Commission. Many of these factors are beyond Quad/Graphics’ ability to control or predict. Quad/Graphics disclaims any obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.