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TheStreet Open House

Aetna And Mindbloom Gamify Wellness To Help Drive Healthy Habits

Collaborating to help individuals deeply engage in their personal wellness efforts, Aetna (NYSE: AET) and Mindbloom ( www.mindbloom.com) announced today that they have made the premium Mindbloom Life Game available to all of Aetna’s members, as well as Aetna employees.

The Mindbloom Life Game blends the principles of behavioral science with social gaming to offer a fun, simple and effective way for Aetna to inspire people to live healthy, productive and balanced lives. The premium Mindbloom offering includes all the benefits of Mindbloom’s popular consumer Life Game, plus access to more music, an expanded gallery of images, and unlimited personal media storage.

“A significant amount of total health care costs stem from lifestyle choices such as lack of exercise, failing to eat properly and smoking,” said Dan Brostek , head of member and consumer engagement at Aetna. “Mindbloom cannot only help users manage specific physical conditions but can also help them monitor areas often correlated to health outcomes but considered ‘ unmentionables’ in the current health care system such as stress related to jobs or caregiving, relationship conflicts, unhealthy sex life or financial issues.”

Aetna users also will have access to Mindbloom’s inspiration reminder mobile app called Bloom*, which launched in November and has already garnered more than 250,000 downloads in the iTunes Store. The Bloom* app can help users keep what’s important top-of-mind while on-the-go and remind users to make healthy choices, stay connected with others, manage stress, strengthen their spirit, save money, advance their career, and enhance their creativity.

Helping People Improve Their Lives

Marvina Hirni, 47, for instance, suffers from Fibromyalgia and recently turned to Mindbloom to help manage her chronic disease. Hirni experiences debilitating pain, and simple tasks often become challenging. She uses Mindbloom to create and record her daily progress, which she then shares with her doctor.

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