This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Aetna And Mindbloom Gamify Wellness To Help Drive Healthy Habits

Collaborating to help individuals deeply engage in their personal wellness efforts, Aetna (NYSE: AET) and Mindbloom ( www.mindbloom.com) announced today that they have made the premium Mindbloom Life Game available to all of Aetna’s members, as well as Aetna employees.

The Mindbloom Life Game blends the principles of behavioral science with social gaming to offer a fun, simple and effective way for Aetna to inspire people to live healthy, productive and balanced lives. The premium Mindbloom offering includes all the benefits of Mindbloom’s popular consumer Life Game, plus access to more music, an expanded gallery of images, and unlimited personal media storage.

“A significant amount of total health care costs stem from lifestyle choices such as lack of exercise, failing to eat properly and smoking,” said Dan Brostek , head of member and consumer engagement at Aetna. “Mindbloom cannot only help users manage specific physical conditions but can also help them monitor areas often correlated to health outcomes but considered ‘ unmentionables’ in the current health care system such as stress related to jobs or caregiving, relationship conflicts, unhealthy sex life or financial issues.”

Aetna users also will have access to Mindbloom’s inspiration reminder mobile app called Bloom*, which launched in November and has already garnered more than 250,000 downloads in the iTunes Store. The Bloom* app can help users keep what’s important top-of-mind while on-the-go and remind users to make healthy choices, stay connected with others, manage stress, strengthen their spirit, save money, advance their career, and enhance their creativity.

Helping People Improve Their Lives

Marvina Hirni, 47, for instance, suffers from Fibromyalgia and recently turned to Mindbloom to help manage her chronic disease. Hirni experiences debilitating pain, and simple tasks often become challenging. She uses Mindbloom to create and record her daily progress, which she then shares with her doctor.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,943.81 +28.74 0.17%
S&P 500 1,967.57 +2.89 0.15%
NASDAQ 4,415.49 +19.2860 0.44%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs