"The solutions that will move on-demand, multi-platform advertising forward most quickly are those that bring new value to service providers' and programmers' current investments and relationships," said Chris Hock, senior vice president, product management for BlackArrow. "The BlackArrow Ad Router and Business Suite have been designed to ensure seamless interoperability with existing infrastructure and third-party ad systems for service providers and their programming partners."Currently commercially deployed and in trials with major operators, the Ad Router and Business Suite are compliant with SCTE 130 and other standards, leverage existing multi-vendor ecosystems and support both IP and QAM infrastructures from a single deployment. As a result, service providers can keep operational costs low, while retaining control of privacy information and important data flows.
BlackArrow Unveils New Solutions For Pay-TV Operators To Open Dynamic Advertising To Programmer Affiliates
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