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TheStreet Open House

BlackArrow Unveils New Solutions For Pay-TV Operators To Open Dynamic Advertising To Programmer Affiliates

Stocks in this article: CSCO INTC MMI

"The solutions that will move on-demand, multi-platform advertising forward most quickly are those that bring new value to service providers' and programmers' current investments and relationships," said Chris Hock, senior vice president, product management for BlackArrow.  "The BlackArrow Ad Router and Business Suite have been designed to ensure seamless interoperability with existing infrastructure and third-party ad systems for service providers and their programming partners."

Currently commercially deployed and in trials with major operators, the Ad Router and Business Suite are compliant with SCTE 130 and other standards, leverage existing multi-vendor ecosystems and support both IP and QAM infrastructures from a single deployment.  As a result, service providers can keep operational costs low, while retaining control of privacy information and important data flows.

BlackArrow will be demonstrating the Ad Router and the Business Suite at the Cable Show May 21-23 in Boston.

About The BlackArrow Advanced Advertising SystemThe BlackArrow Advanced Advertising System is used by service providers such as Comcast and Rogers Communications to manage the technological complexities and business issues associated with advanced advertising across multi-platform pay-TV environments. The BlackArrow Campaign Suite enables ad sales organizations to define, manage and monetize multiplatform, multioperator advertising campaigns to reach viewers that increasingly consume time-shifted programming on their televisions, computers, tablets and smartphone devices. For service providers, the BlackArrow Decision Suite offers open, standards-based ad routing, ad decisioning, and proven system interoperability to streamline deployment in complex operator distribution environments. For content providers, the BlackArrow Business Suite offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights, and asset metadata.

About BlackArrow, Inc. BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MMI) , NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc. CableLabs®, is a mark of Cable Television Laboratories, Inc. All other trademarks are property of their respective owners.

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