- Increased ROI on campaigns: Marketing and sales professionals can rely on improved, accurate data quality for more effective prospect targeting to receive full ROI on call and mailing campaigns and improved response rates. By easily accessing this data through a self-service application, these professionals will be enabled to be responsive to changes in currently engaged and potential prospects.
- Matching of qualified customers: Customers can identify industry and company size trends within their customer base and find additional look-a-like sales prospects by applying that information to Hoover’s Build A List, with more than 70 search criteria to find new leads.
- Identification of unqualified and duplicate records: With automated cleansing, Hoover’s Optimizer reduces damaging repetitive calls due to duplicate records, costs associated with incorrect contact information and wasted time campaigning to unqualified companies.
D&B Launches Hoover’s Optimizer™ Enabling Marketing Pros To Transform Customer And Prospect Data Into Actionable Insight
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