This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Here's How Romney Can Beat Obama: Opinion

Of course they liked him. He lost. He never attacked hard, so he lost. You know what we call a nice guy who loses? A loser.

They all hated George W. Bush. But he won! Small wonder they hated him like the plague.

High-Stakes Game

Folks, the stakes couldn't be any higher, and the only thing that matters for Romney is winning. If someone calls him a nice guy, the only thing that's for certain is that he is losing, or has already lost.

A campaign, of course, doesn't consist only of ads. There are numerous things a candidate must do in order to win. But ads are a meaningful portion of it, and in this article I will stick to that one piece of the winning equation.

I will start by describing the overall theme for a successful Romney campaign, not one that plays it soft and loses.

The overall theme would be this: For 45 years, 1946 to 1991, America fought communism in the Cold War, and now we ended up with a communist in the White House. In addition, Obama has thrown his support behind the Muslim Brotherhood, which means Obama has launched a war on women, Jews and Israel.

Yes, Virginia, if Romney is to have any chance at dethroning "Billion Dollar Campaign Obama," he has to punch Obama right in the face with full force, not sit down for a game of chess. No arguing about decimal points and gradual tinkering with the margins of the governmental machinery. No arguing that "Obama is a nice guy, but he's in over his head."

If Romney runs his campaign on the theme that "The recovery isn't as strong as it should be -- 1.7% GDP growth should really be 3.8% in this part of the economic cycle," then Obama will be the favorite to win this November. Romney's legacy will be buried in political memory shoulder to shoulder with Bob Dole and John McCain, without the war hero coffin.

Romney needs to go to the core of attacking Obama's motives. He needs to show that misery isn't just a byproduct of Obama's policies, but in fact Obama's willful goal.

In this spirit, here are two concrete examples of what Romney's campaign ads would look like if I were in charge of the Romney campaign's political advertising.

2 of 5

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs