This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Here's How Romney Can Beat Obama: Opinion

Of course they liked him. He lost. He never attacked hard, so he lost. You know what we call a nice guy who loses? A loser.

They all hated George W. Bush. But he won! Small wonder they hated him like the plague.

High-Stakes Game

Folks, the stakes couldn't be any higher, and the only thing that matters for Romney is winning. If someone calls him a nice guy, the only thing that's for certain is that he is losing, or has already lost.

A campaign, of course, doesn't consist only of ads. There are numerous things a candidate must do in order to win. But ads are a meaningful portion of it, and in this article I will stick to that one piece of the winning equation.

I will start by describing the overall theme for a successful Romney campaign, not one that plays it soft and loses.

The overall theme would be this: For 45 years, 1946 to 1991, America fought communism in the Cold War, and now we ended up with a communist in the White House. In addition, Obama has thrown his support behind the Muslim Brotherhood, which means Obama has launched a war on women, Jews and Israel.

Yes, Virginia, if Romney is to have any chance at dethroning "Billion Dollar Campaign Obama," he has to punch Obama right in the face with full force, not sit down for a game of chess. No arguing about decimal points and gradual tinkering with the margins of the governmental machinery. No arguing that "Obama is a nice guy, but he's in over his head."

If Romney runs his campaign on the theme that "The recovery isn't as strong as it should be -- 1.7% GDP growth should really be 3.8% in this part of the economic cycle," then Obama will be the favorite to win this November. Romney's legacy will be buried in political memory shoulder to shoulder with Bob Dole and John McCain, without the war hero coffin.

Romney needs to go to the core of attacking Obama's motives. He needs to show that misery isn't just a byproduct of Obama's policies, but in fact Obama's willful goal.

In this spirit, here are two concrete examples of what Romney's campaign ads would look like if I were in charge of the Romney campaign's political advertising.
2 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%
TSLA $151.04 0.00%
YHOO $27.04 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs