To help cheer on Team Canada at the upcoming London 2012 Olympic Games, Pampers, the iconic baby care brand, has teamed up with Canadian Olympic Games Bronze medalist and new mother, Priscilla Lopes-Schliep and her baby Nataliya to launch “O Canada, Baby” – the first version of the national anthem performed entirely by little athletes – babies.
“I’m excited to be working with Pampers to rally Canadian babies (and parents) to create the first version of O Canada performed by babies,” said Canadian Olympic Games hurdler, Priscilla Lopes-Schliep. “It’s as simple as parents recording footage of their babies making typical sounds and uploading them to www.facebook.com/PampersCanada to celebrate the upcoming Olympic Games and their baby’s spirit of play.”
A 15 second sneak peek of “O Canada, Baby” is now available on the Pampers Canada Facebook page. Individual cuts of the video will appear on Facebook on an ongoing basis and will be showcased at public events across the country on Canada Day on July 1st, 2012. To engage Canadian Twitter users at public events, an official #OCanadaBaby hashtag will be created for consumer discussion. The final “O Canada, Baby” video will be revealed during the Olympic Games to cheer on Team Canada.
“Balancing family and career is never easy but my message for Canadian moms is that you can do it with focus and the right support system in place,” said Priscilla. “As I gear up for the games, my circle of support is so important and it feels great to know that Canadian families are cheering on Team Canada through this great initiative.”To further cheer on Team Canada, new Limited Edition “Go Canada Go!” Pampers Olympic Games packaging is available featuring 2x Gifts to Grow points. Parents can redeem Pampers Gifts to Grow points for HBC Team Canada baby gear to get their babies ready for the Olympic Games. The Pampers Canada partnership is an extension of P&G’s global sponsorship of the London 2012 Olympic Games.