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SAP Unveils Unified Strategy For Real-Time Data Management To Grow Database Market Leadership

SAN FRANCISCO, April 10, 2012 /PRNewswire/ --  SAP AG (NYSE: SAP) today announced its innovation road map to help transform the database and mobile markets. At a press conference held this morning in San Francisco, Dr. Vishal Sikka, member of the SAP Executive Board, Technology & Innovation, highlighted the full integration of Sybase and unveiled the company's vision for the SAP real-time data platform, comprising the SAP HANA® platform, Sybase data management offerings and SAP solutions for enterprise information management (EIM). SAP also announced its most recent innovations for the real-time data platform, including:

(Logo:  http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)
  • General availability of the SAP NetWeaver® Business Warehouse (SAP NetWeaver BW) component powered by SAP HANA
  • General availability of SAP® Sybase® Adaptive Server® Enterprise (ASE) as a database option for SAP® Business Suite applications
  • Plans to launch a US$155 million venture fund for startups to build on the new platform and a US$337 million incentive program for customers to move to SAP HANA

"SAP is redefining the database market by combining the innovation and expertise of SAP and Sybase," said Dr. Hasso Plattner, chairman of the SAP Supervisory Board. "At its core is the innovative and now proven in-memory database SAP HANA, which helps customers access and deliver information at unprecedented speeds up to 100,000 times faster than before and enables them to envision fundamentally new ways of running their businesses. Customers can run existing systems more efficiently while easily embracing new technologies."

To extend its vision to provide customers one logical, real-time platform for all transaction and analytics workloads, SAP will leverage the industry-leading Sybase data management and movement products. With the evolutionary and non-disruptive integration of SAP and Sybase products, customers will have unprecedented capabilities to transact, move, store, process and analyze data in real time while reducing costs with common design and landscape management capabilities. The SAP real-time data platform will simplify layers of complexity and deliver unmatched capabilities in next-generation "big data" applications and analytics and enhanced support for cloud and mobile applications — all with minimal customer disruption.

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