This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

HCD Research, Missouri School Of Journalism Partner To Offer Advanced Communication Science Services

FLEMINGTON, N.J., April 10, 2012 /PRNewswire/ -- The Missouri School of Journalism and HCD Research announced that they will join forces to conduct research studies using a communication science approach, which encompasses biometric measures and eye-tracking technology to provide deeper insights into consumer preferences.

(Logo: http://photos.prnewswire.com/prnh/20111129/NY13809LOGO )

(Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO )

This collaboration is part of a comprehensive research effort between HCD Research, the PRIME (Psychological Research on Information and Media Effects) Lab and Donald W. Reynolds Journalism Institute (RJI).  The PRIME Lab and RJI are part of the Missouri School of Journalism at the University of Missouri.

Through the alliance, the organizations will conduct research studies that will enable advertisers and publishers to design advertising campaigns and news media sites that are more effective at communicating their messages to their target audiences.

"Our goal is to assist clients in creating more 'brain friendly' ads and websites using a comprehensive communication science approach," said Paul Bolls, Ph.D., associate professor of strategic communication and co-director of the PRIME Lab in the Missouri School of Journalism. Dr. Bolls co-authored the book " Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media" released last August.

"Our approach to conducting communication research is grounded in a holistic and more science-based methodology that is currently lacking in many neuromarketing models," explained Bolls. "We will combine our scientific knowledge of how the brain processes media with our expertise in applying multiple measures to obtain biometric, survey and behavioral data to solve complex communication challenges for clients.

The partnership represents an ideal academic/industry collaboration that will significantly advance basic knowledge of media effects and provide clients with deeper insights into effective communication tactics," stated Bolls. Dr. Bolls is a leading expert in applying biometric measures to obtain data on how the brain processes media content.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,273.41 +82.04 0.48%
S&P 500 2,002.11 -0.05 -0.00%
NASDAQ 4,629.9720 -8.0220 -0.17%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs