This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Chrysler Readies the Dodge Dart as Jeep Rolls On

Stocks in this article: F HMC TM

NEW YORK ( TheStreet) -- Things are going so well for Chrysler that at the New York Auto Show the automaker unveiled the fifth generation of its high-performance Viper.

"That says the company is feeling confident again," said Karl Brauer, CEO of auto comparison site "A company doesn't build halo cars when it's barely staying alive."

As Ralph Gilles, CEO of Chrysler's Street and Racing Technology team, put it in a prepared statement, "We simply would not let the performance icon of the Chrysler Group die" ... (even during) "a gut-wrenching period of uncertainty."

The auto show opened the day after automakers reported sales numbers, which in Chrysler Group's case included a 34% gain and the best monthly sales since March 2008. Jeep sales rose 36% while Chrysler brand sales rose 70%.

Year to date, Chrysler Group sales are up 39%, Chrysler brand is up 85% and Jeep brand sales are up 35%.

"Chrysler volume is growing even before the Dodge Dart, which will likely be its No. 1 vehicle, goes on sale," Brauer said. "The Dart is a good small car, and that's where volume comes from."

Of the top 10 selling U.S. vehicles in the first three months, three -- the Ford (F) Focus, the Honda (HMC)Civic and Toyota's (TM) Corolla -- are compact cars.

Jeep sales rose 44% in 2011, when Chrysler Group sales rose 26%. In 2010, Jeep sales rose 26% and Chrysler Group sales rose 17%.

"We have good products and we have great alignment with our dealers," said Jeep CEO Mike Manley, in an interview. "We made a number of product improvements, and we refreshed all of the models, and we spent a lot of time on marketing to make sure we had a consistent marketing message."

Today, Jeep is looking at expanding its manufacturing to China and India, but it has committed to always build the Jeep Wrangler in Toledo, Ohio, where Jeeps have been made since the 1940s.

-- Written by Ted Reed in Charlotte, N.C.

>To contact the writer of this article, click here: Ted Reed

>To follow the writer on Twitter, go to

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs