This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Chrysler Readies the Dodge Dart as Jeep Rolls On

NEW YORK ( TheStreet) -- Things are going so well for Chrysler that at the New York Auto Show the automaker unveiled the fifth generation of its high-performance Viper.

"That says the company is feeling confident again," said Karl Brauer, CEO of auto comparison site "A company doesn't build halo cars when it's barely staying alive."

As Ralph Gilles, CEO of Chrysler's Street and Racing Technology team, put it in a prepared statement, "We simply would not let the performance icon of the Chrysler Group die" ... (even during) "a gut-wrenching period of uncertainty."

The auto show opened the day after automakers reported sales numbers, which in Chrysler Group's case included a 34% gain and the best monthly sales since March 2008. Jeep sales rose 36% while Chrysler brand sales rose 70%.

Year to date, Chrysler Group sales are up 39%, Chrysler brand is up 85% and Jeep brand sales are up 35%.

"Chrysler volume is growing even before the Dodge Dart, which will likely be its No. 1 vehicle, goes on sale," Brauer said. "The Dart is a good small car, and that's where volume comes from."

Of the top 10 selling U.S. vehicles in the first three months, three -- the Ford (F - Get Report) Focus, the Honda (HMC - Get Report)Civic and Toyota's (TM - Get Report) Corolla -- are compact cars.

Jeep sales rose 44% in 2011, when Chrysler Group sales rose 26%. In 2010, Jeep sales rose 26% and Chrysler Group sales rose 17%.

"We have good products and we have great alignment with our dealers," said Jeep CEO Mike Manley, in an interview. "We made a number of product improvements, and we refreshed all of the models, and we spent a lot of time on marketing to make sure we had a consistent marketing message."

Today, Jeep is looking at expanding its manufacturing to China and India, but it has committed to always build the Jeep Wrangler in Toledo, Ohio, where Jeeps have been made since the 1940s.

-- Written by Ted Reed in Charlotte, N.C.

>To contact the writer of this article, click here: Ted Reed

>To follow the writer on Twitter, go to

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
F $13.56 0.00%
HMC $26.96 0.00%
TM $101.70 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs