This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Bowflex BodyTower ™ Raises The Bar On Home Fitness

Stocks in this article: NLS

April 9, 2012—Nautilus, Inc. (NYSE: NLS) Bowflex ®, the expert in at-home fitness equipment, adds to its popular line of home gyms and cardio equipment with the release of a new strength machine: the Bowflex BodyTower™.

“Bowflex has never done anything like this before,” says Nathan Roe, Director of Marketing. “The BodyTower uniquely focuses on strength training through muscle stability using body weight. And, we’re doing it at a value price point.”

The tower, designed with a wide base for stability, is the first strength machine released in more than 5 years by Nautilus, Inc., and features the innovative EZ-adjust horizontal bar. This moveable bar can be secured into multiple slots along the tower to create 3x the exercises of standard towers. This original feature lets the consumer choose the intensity and variety of the workout to target legs, chest, triceps and core muscles. Rather than require weighted plates or rods, Nautilus created the tower to use body weight and muscle stability to build strength.

“We wanted to incorporate the versatility of the Bowflex brand into a ‘body weight’ exercise tower,” adds Bryce Baker, BodyTower designer and engineer. “The EZ-adjust bar takes an ordinary tower and turns it into a truly new and more effective machine.” The tower also comes with handgrips and sling straps to isolate abdominal muscles, and a mounted workout placard that demonstrates 8 key exercises.

The BodyTower is available exclusively from online retail partners and from For more information, visit:

Bowflex® and BodyTower TM are trademarks of Nautilus, Inc.

About Nautilus, Inc.

Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus ®, Bowflex ®, Schwinn ®, Schwinn Fitness™ and Universal ®, Nautilus markets innovative fitness products through Direct and Retail channels. websites:,, and

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs