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Kim Crawford Wines Taps Famed Fashion Photographer Miles Aldridge To Shoot New Advertising Campaign Live Amidst Interactive Art Event

Together with digital agency Organic, Inc., Kim Crawford will also launch a new socially-driven campaign existing on the brand's website, Facebook and Twitter pages. Building on the brand's legacy of creativity, the digital component will inspire people to break out of routines and see life in a different light. It will serve as an incremental catalyst to the 'unexpected you' and give participants new and interesting ways to share these enlivened perspectives.

About Kim Crawford Wines

A brand built by forging its own path and celebrating individual style, Kim Crawford Wines has gained critical acclaim around the globe as the established leader of luxury-priced Sauvignon Blanc. Always embracing wine's most expressive flavors, Kim Crawford combines a passion for winemaking excellence with a vision for exploring new boundaries. To learn more about Kim Crawford, follow @kimcrawfordwine on Twitter, become a fan of Kim Crawford on Facebook and visit www.experiencekimcrawford.com.

About Constellation Brands

Constellation Brands is the world's leading premium wine company that achieves success through an unmatched knowledge of wine consumers, storied brands that suit varied lives and tastes, and talented employees worldwide. With a broad portfolio of widely admired premium products across the wine, beer and spirits categories, Constellation's brand portfolio includes Robert Mondavi, Clos du Bois, Blackstone, Arbor Mist, Estancia, Ravenswood, Ruffino, Jackson-Triggs, Inniskillin, Kim Crawford, Corona Extra, Black Velvet Canadian Whisky and SVEDKA Vodka.

Constellation Brands (NYSE: STZ and STZ.B) is a S&P 500 Index and Fortune 1000® company with more than 100 brands in our portfolio, sales in about 100 countries and operations in approximately 30 facilities. The company believes that industry leadership involves a commitment to our brands, to the trade, to the land, to investors and to different people around the world who turn to our products when celebrating big moments or enjoying quiet ones. We express this commitment through our vision: to elevate life with every glass raised. To learn more about Constellation, visit the company's website at www.cbrands.com.

SOURCE Kim Crawford Wines

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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