To produce the extraordinary photos, three elaborate set designs placed at the center of the interactive art event became the stage for the campaign to come to life. Each set portrayed different and unexpected ways to enjoy Kim Crawford. In one scene, titled "A-Flutter," brightly-colored butterflies flew across an all-white lounge carrying bottles of wine to chic guests enjoying music by a couture-clad pianist. In the next set, playfully named "Fly By," a character magically emerged from a painting in a fuchsia room to pour glasses of Sauvignon Blanc to a model swaying on a swing, all amidst a cocktail soiree. In the final set, titled "Stirred Up," friends mingled at a dinner party in a modern and stylized kitchen with sleek gold counters and white accents. An oversized tiger ice sculpture chilled bottles of Kim Crawford while party guests enjoyed delectable gold-encrusted food."Through this campaign, we wanted to convey Kim Crawford's history of innovative thinking, pushing boundaries and challenging routine," said Ingrid Bekkers, Marketing Director for Kim Crawford. "Being imaginative and spontaneous fills us with excitement and who better to capture this than Miles Aldridge? His photography explores new frontiers, challenges conventions and excites the senses—much like the taste of Kim Crawford.
Kim Crawford Wines Taps Famed Fashion Photographer Miles Aldridge To Shoot New Advertising Campaign Live Amidst Interactive Art Event
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
More than 30 investing pros with skin in the game give you actionable insight and investment ideas.