We've noticed that the dividend-buying really started to kick in at the beginning of the April quarter. The dividend was announced on March 18 and the stock rallied to $601 the next trading day. Where did the stock finish the quarter? $599. In the five trading days since the quarter began the stock has rocketed up to $635.
Why did the dividend buyers wait? It's because of the volatility of Apple. If those funds would have immediately bought Apple and the stock had dropped into quarter's end, it would have ruined their quarterly returns. That kind of risk is exactly what fund managers try to avoid. Instead, they waited until the start of the new quarter which gives them three months of hold Apple which mitigates any volatility shocks. The institutional demand continues to be obvious from today's reversal.
Besides Apple, our position in Dangdang (DANG) has surged since the day we bought it. We are increasing our allocation by another 2% today as the stock is up to $11. We are choosing to sell out of Sina and Yoku and put that capital into DANG. It's amazing to think that one year ago this stock traded as high as $26 a share. The stock is benefitting from its new partnership with Gome that allows Dang to sell computers and electronics on its site.
Dangdang is also in the process of strengthening its e-commerce presence with the introduction of a pinterest type app. The stock finished the week of March 9 at $6.47. It's been a good month to jumpstart momentum.
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