- Introduction of the Wingstop phone app, now available on the iPhone and Android. Since the launch of the app online sales have risen to 5 percent of overall sales.
- Partnerships with professional and college athletic programs and professional athletes.
- Formation of co-ops in core markets, and increased local store marketing programs in developing markets.
- Introduction of a new mystery shop program, which features a heightened focus on store operations, training and quality service control.
- Launch of Louisiana Rub, which, thanks to its popularity among guests, is now a permanent addition to the Wingstop menu.
- Increased social media presence, including the company's first Twitter campaign, which tripled the number of @Wingstop followers.
Wingstop Sales Up 10.5 Percent In First Quarter
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