This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

AT&T's Business App Center Deserves a Look

LAS VEGAS TheStreet -- Chris Hill started working for a phone company back in 1977. Today, he works for a business software company.

But the thing is, Hill hasn't changed jobs. He still works for AT&T (T - Get Report).

"Talk to everyone here. From the CEO on down, you won't hear a person talking about this business as a phone business," Hill said. "We are a business services firm. Phones help us do that, but we are a software services company."

I met Chris earlier this year while he was talking through AT&T's makeover on the balcony of a Las Vegas show hall. Stage crews at the Palms Hotel were hammering together a splashy new set below us. It was an apt setting to talk about AT&T's transition.
AT&T is set to unveil its business mobile apps center, hoping to capture the interest of entrepreneurs.

"We are not using all those tools," he shouted over the banging. "But that's what happening. It's a new set for us."

I get paid to give new ideas a full-dress rehearsal -- even the seemingly hare-brained ones like a phone monopoly deciding it wants to take on the Apple> (AAPL) App Store on iTunes. So I let Chris, who's the vice president of mobility product management at the old Ma Bell, walk me through AT&T's notion of becoming a business app provider.

Chris broke down the logic. AT&T is big and can block and tackle for businesses navigating mobile markets. Then Chris cut to chase. The company got plum worn out of little developers pretending they know more about big phone systems than AT&T does.

"You do get tired of looking at the app of the moment and realizing those developers don't really get mobile networks," he said.

Fair enough. So, I promised Chris to give AT&T's business app ambitions a test drive.

On Tuesday, AT&T will formally unveil its business mobile apps center. My takeaway? While the business app initiative won't be a slam-dunk -- AT&T is, after all, going head-to-head with Apple -- the phone company just might be able to sell your business some mobile software.

Here's why.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
T $38.82 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs