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TheStreet Open House

SodaStream To Preview The New AquaBar Water Station At Milan's Salone Del Mobile 2012

Stocks in this article: SODA

AIRPORT CITY, Israel, April 9, 2012 /PRNewswire/ -- SodaStream International, Ltd. (NASDAQ: SODA) today announced the preview of the AquaBar, a total water solution that is set to redefine the way we use water in the kitchen.   AquaBar, by Italian designer Stefano Giovannoni, is a plumbed-in, plugged-in counter-top machine which caters to a full range of home water needs.  AquaBar dispenses purified and filtered sparkling, hot, cold and ambient water.  AquaBar will preview at Giovannoni's studio in the Tortona district of Milan on April 17, 2012 as part of the annual Salone Internazionale del Mobile design exhibition in Milan.

(Logo: http://photos.prnewswire.com/prnh/20100903/NY58941LOGO-b )

Designer Giovannoni comments, "The AquaBar will help save the environment by allowing consumers to avoid buying plastic bottles, and will also improve the functionality of the kitchen by making tasks simpler.  This unique system provides all of the water functions needed in the home or office, with a stylish and friendly design character that will proudly find its place in the world's most crowded and precious real estate, the kitchen counter."

"I'm very excited about the AquaBar, which will change our everyday water habits by providing the most convenient way to enjoy water," stated Daniel Birnbaum, CEO of SodaStream.  "For the first time, SodaStream is offering a fully integrated water station that fulfils all of our water needs -- ambient, hot, cold and sparkling -- all from purified and filtered water.  The combination of this functionality with Stephano's stunning design results in a product that everyone would love to have in their kitchen.  The AquaBar is an important step towards SodaStream's ultimate solution of a single-serve system that delivers soda at the push of a button."

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water.  Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.  Our products are available at more than 50,000 retail stores in 42 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Contact:

Yonah LloydExecutive DirectorCorporate Development and CommunicationPhone: +972-3-976-2462 yonahl@sodastream.com

SOURCE SodaStream International, Ltd.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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