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Iteris Delivers Initial Production Units Of Traffic Industry’s First Vehicle Detection Hybrid Sensor

Iteris, Inc. (NYSE Amex: ITI), the leader in traffic management solutions, shipped its first orders of Vantage Vector™, the new flagship sensor of the Vantage® vehicle detection family. Vantage Vector is the industry’s first vehicle detection sensor that combines video and radar technologies to provide a broader range of detection functions. Building on the proven benefits of video-based vehicle detection, Vector’s extended detection range enables important advances in intersection safety and data collection.

“We consistently push ourselves to meet the challenges of the evolving intelligent traffic management market,” said Abbas Mohaddes, president and CEO of Iteris. “Vantage Vector is an amazing new product that provides the proven benefits of our existing video detection technology, integrated with radar detection to provide several new benefits to the end user. These benefits include individual vehicle speed information which enables intersection collision avoidance, richer traffic flow data, and expanded detection range and accuracy. We expect Vector to be a very powerful and cost effective solution for many special applications and adaptive traffic control systems.”

Vector builds on Iteris’ core Vantage video detection technology. Vantage systems are multi-functional, flexible, and reliable. They have been deployed by hundreds of agencies in North America, Asia, Latin America, Europe, and the Middle East. The product is currently sold through a network of over 20 independent dealers in North America, Asia, Europe, and South America, and directly in California, Texas, and Florida.

About Iteris, Inc.

Iteris, Inc. is the market leader in providing Traffic Information Management Solutions to the Intelligent Traffic Management Industry. Our decades of expertise in traffic management, along with superior services and patented products help: detect, measure, and manage traffic and vehicular performance; minimize traffic congestion and inform and empower our clients with solutions to better manage their transportation networks. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. Investors are encouraged to contact us at 1-888-329-4483 or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and expected benefits of Vantage Vector and our future prospects.

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