This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Tuesday Night Next Opportunity To Connect With Kevin Harvick Via Live #ChampionChat Dialog

SOUTHFIELD, Mich., April 9, 2012 /PRNewswire/ -- More than 500,000 consumers have already connected with NASCAR ® Sprint Cup driver Kevin Harvick through the Champion ® brand's #ChampionChat social media campaign, and thousands more can join the conversation on Tuesday, April 10, at 7 p.m. ET via Twitter and as well as the conversational video site.

Harvick, driver of the Richard Childress Racing No. 29 Chevrolet, is the official spokesperson for Federal-Mogul's (NASDAQ: FDML) iconic Champion ® brand of spark plugs, filters, wipers and performance chemical additives. He sets aside one evening each month for a 30-minute dialog with racing enthusiasts and consumers through the #ChampionChat social media series. To ask a question, participants simply need to visit and use the #ChampionChat hashtag at the end of each message. Questions and answers also will appear on the Champion brand's @ChampionParts Twitter feed. In addition to the text-based chat, Harvick also records video answers to #ChampionChat questions received through

"This innovative program really demonstrates the power of social media as a brand-building tool," said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. "We connected with over a quarter of a million consumers in conjunction with Kevin's March #ChampionChat session, and we expect to continue to expand our reach as we bring Champion's 'Performance Driven' message to a new generation of automotive enthusiasts."

For more information about Champion products and programs, please visit

About Federal-Mogul

Federal-Mogul Corporation is a leading global supplier of powertrain and safety technology and innovation to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world's foremost original equipment manufacturers of automotive, light, medium-, heavy-duty, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment; as well as providing well-known brands in the global aftermarket. Federal-Mogul's world-class global engineering, lean manufacturing and distribution network deliver best-in-class quality products and services at competitive cost. The company's sustainable global profitable growth strategy creates value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899.  The company is headquartered in Southfield, Michigan, United States and employs 45,000 people in 34 countries.  The company's website is

Federal-Mogul's aftermarket products are sold under a variety of well-known brands, including:  Abex ®, AE ®, ANCO ®, Beral ®, Carter ®, Champion ®, FP Diesel ®, Fel-Pro ®,  Ferodo ®, Glyco ®, Goetze ®, MOOG ®, National ®, Necto ®, Nural ®, Payen ®, Precision ®, Sealed Power ®, Speed-Pro ® and Wagner ®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.

CONTACT: Drew Shippy  330/688-3500Jim Burke      248/354-4530

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.24 -0.41%
FB $117.81 -0.21%
GOOG $701.43 0.82%
TSLA $211.53 -4.96%
YHOO $36.94 2.61%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs