The news flow started to ramp up on Monday, when Consumer Reports put its stamp of approval on the new iPad. The organization said the tablet offers a "new benchmark in excellence, providing the best rendering of detail and color accuracy we've ever seen on a tablet display."
Consumer Reports was particularly positive about the iPad's screen, giving its highest score ever for color accuracy. "Colors are more saturated than on the iPad 2, making deeper shades more vibrant," it explained, in a statement. "The new iPad's screen lacks the slight bluish hue of the iPad 2's screen, and has a warmer and more natural 'color temperature' that becomes apparent when comparing white backgrounds displayed on the new and old iPads."
The new iPad's heat generation was also addressed. Consumer Reports noted that the "new iPad is warmer in its hottest spots than the iPad 2," but did not find that to be a cause for concern.
Apple was also the subject of several price target increases this week, with one analyst saying shares could reach $1,001 in the near future. Brian White of Topeka Capital Markets initiated coverage on Apple with a buy rating, noting that "Apple fever is spreading like a wildfire around the world and we see no end in sight to this trend." White noted Apple's continued expansion into higher-speed devices, such as the 4G Long Term Evolution (LTE) iPad, and the eventual LTE iPhone, continued expansion in China, and the launch of an Apple-branded television set as the primary reasons for share price appreciation. On Tuesday, analysts at Piper Jaffray and J.P. Morgan also raised their price targets, as Apple shares rode the wave of positive analyst sentiment. Piper Jaffray raised its price target to $910 from $718, and said Apple will be the first company to have a $1 trillion market cap. "We believe shares of Apple will reach $1,000 in CY14, which would imply a roughly 1 trillion dollar market cap, the first in history," wrote Piper Jaffray analyst Gene Munster. J.P. Morgan hiked its Apple price target to $715 from $625 as a result of better-than-expected sales activity for the iPhone and iPad. > >> Bull or Bear? Vote in Our Poll
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