Beau-coup Party Favors Selects Innotrac As ECommerce Fulfillment Partner

ATLANTA, April 5, 2012 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions, today announced that Beau-coup Party Favors has selected Innotrac to provide fulfillment services to support the company's digital commerce expansion.

The California-based online retailer, founded in 2002, now ships to customers in 100 countries.  Beau-coup's decision to move to a third party logistics provider was prompted by its commitment to exceptional customer service.  With headquarters on the west coast, shipping time to customers on the east coast was taking up to five business days. 

"We had reached capacity at our current facility and the decision was not whether, but where to open a new warehouse," recalled Beau-coup CEO, Tom Cole.  "Through our partnership with Innotrac, shipping time is cut down to 2-3 business days for most addresses in the country."

"Beau-coup is a leader in their industry and we are very excited to partner with them as they continue to grow," stated Robert Toner, Innotrac's COO.  "Fulfillment is a critical component in the online shopping experience. Having a multi-facility approach allows Beau-coup to enhance the brand experience and meet customer expectations of fast delivery times."

To support Beau-coup's growth goals and continued commitment to excellent customer service, Innotrac leveraged its technology expertise to integrate with Beau-coup's in-house platform.  Innotrac provides seamless integration with commerce platforms, ERP systems, payment providers, and CRM solutions.

"We were thrilled by the smooth integration process," says Claire Raffaelli, Director of Operations at Beau-coup. "The Innotrac team was communicative, organized, and met every deadline set.  It was a thrill to observe such a successful launch and we are looking forward to many years of growth with the Innotrac team."

The timing for the transition to East and West Coast fulfillment was driven by Beau-coup's plan to expand its product offerings dramatically in the coming year. 

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