This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Ford Must Face Down the Germans if Lincoln Is to Succeed

"Cruze is genuinely compelling and well-executed," Brauer said. "People are not so brand-loyal if they see a better alternative. People who thought American cars weren't good enough were willing to give Cruze a chance, and it is certainly within Lincoln's grasp for the same thing to happen."

Immediately following the Lincoln MKS unveiling that was the principal event of the auto show's media day on Wednesday, Jim Farley, Ford group vice president of global marketing, sales and service, acknowledged that "as a challenger brand, it's up to us to invent something new.

""In the past, Lincoln has been kind of a neglected brand," he said. "People were not waking up saying, 'I am going to trade in my Lexus' "for a Lincoln. But Farley, who previously ran Lexus for Toyota, said that in the luxury segment he learned a lesson from Gucci and Burberry .

"I know one," Farley said. "The one thing that luxury customers always want is they want something new."

-- Written by Ted Reed at the New York Auto Show

>To contact the writer of this article, click here: Ted Reed

>To follow the writer on Twitter, go to

2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
F $15.76 0.00%
GM $36.64 0.00%
HMC $35.18 0.00%
TM $138.43 0.00%
AAPL $124.75 0.00%


DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs