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April 4, 2012 /PRNewswire/ -- Dial Global (NASDAQ: DIAL), announced today that 20.6 million people tuned in to hear the radio broadcast of The NCAA Men's Basketball Final Four. The games took place on
Saturday, March 31 and
Monday, April 2, 2012 in
New Orleans and aired on 512 radio stations nationally. Dial Global commissioned the study from Edison Research, designed to accurately measure the number of people that tuned in to hear the radio broadcast of one of America's most popular sporting events, the Final Four, and make this information available within two days of the event's conclusion.
The national survey was conducted via live telephone interviews on
Tuesday, April 3, 2012, following the
University of Kentucky Wildcats' victory over the
University of Kansas Jayhawks. For exclusive radio broadcast highlights and photos visit
"We are pleased that our previous research findings still hold true, people desire play-by-play sports on radio in a big way," said
David Landau, Co-President CEO of Dial Global. "Dial Global is proud to connect with fans nationwide through the greatest moments from America's most popular sporting events."
Dial Global commissioned the Final Four study following the results of their initial research during Super Bowl XLVI and the AFC-NFC Championship games earlier this year which drew audiences of 23.1 and 22.9 million respectively.
Dial Global is the network radio home to some of the biggest, most widely-followed sports in America including: NFL Football, NCAA Football, NCAA Basketball and The Final Four, The Masters Tournament, MRN/NASCAR Radio and the 2012 Olympic Summer Games in
About Dial Global
Dial Global (NASDAQ: DIAL) Defines Great Moments in sports, news and entertainment through its radio networks which are heard by more than 225 million people every week. Dial Global is America's leading distributor of audio content providing programming and services to more than 8,500 radio stations nationwide. Dial Global produces over 200 news, sports, talk, music and entertainment programs, services and digital applications, as well as jingles and imaging. Dial Global is also the largest sales representative for independent third party providers of audio content. For more information, visit
About Edison Research
Edison Research conducts market research, survey research and exit polling, providing strategic information for businesses, governments and media organizations worldwide. Edison Research has been the sole provider of election exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison Research works with many of the largest American radio-related companies, including Entercom, Clear Channel, CBS Radio, Bonneville, Pandora and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Voice of America, AMC Theatres and ZenithOptimedia. Edison also conducts strategic research for successful media companies in
Africa and Asia. For more information or a complete methods statement contact Edison via
SOURCE Dial Global