(SOUP: OTCBB) SoupMan, Inc., the nation’s long-adored and highly acclaimed soup brand, recently attended the N.Y. Foods Street Event in Yokahama, Japan. Sponsored by Sakai Foods and the upscale Sogo department store chain, The Original SoupMan was invited to participate in the event by international export company, Sakai Foods, a Japanese importer of successful American brands to Japan. Sakai Foods is prepared to do the same for The Original SoupMan and seek to make the brand a fixture in the Japanese food and beverage industry.
The relationship between The Original SoupMan and Sakai Foods is expected to give Japanese consumers direct access to the famous hot soups in 2012 via the opening in Tokyo’s Central Train Station terminal of the first Original SoupMan international location.
In a move that allows The Original SoupMan a greater introduction in the global $10+ billion soup category, this first Original SoupMan international location is expected to not only introduce its famous soups to this new market but lead the way for the subsequent introduction of the Original SoupMan new, shelf-stable carton soups for supermarkets throughout Japan in the future.
Sakai Foods has extensive experience in all aspects of promoting and exporting frozen, chilled and shelf-stable products internationally. Now, the export trading company will be responsible for overseeing international logistics, marketing and distribution of The Original SoupMan food products, including both retail and food service goods throughout Japan.
Keiji Sakai, President of Sakai Foods, stated, “We are all extremely excited about opening our first SoupMan at such a great location. It will give Tokyoites a true taste of New York in Central Tokyo.”
“The Original SoupMan’s seafood soup products have been especially well received at the N.Y. Foods Street show and we are confident that our new collaboration with Sakai Foods will secure our soups a lasting spot in the hearts, minds and stomachs of consumers living in Japan,” said Dan Rubano, SoupMan, Inc., Senior Vice President.