April 3, 2012
/PRNewswire/ - Asantae Holdings International Inc. (TSXV: JVA, OTC PINK: ASNHF) ("Asantae" or the "Company"), a producer and marketer of innovative nutritional products through a network of independent distributors, today reported record growth metrics in several key areas from the first quarter just completed, and their impact on the Company's 2012 objectives.
, Asantae's CEO, stated, "In our 2012 Outlook press release in early March we laid out several concrete objectives for 2012 including crossing into profitability in Q2 and achieving record revenues this year. We are pleased to report that we are ahead of our internal projections regarding profitability and expect to meet our objective of cash flow positive in Q2 2012. As the metrics that we are releasing below indicate, we are well positioned for continued rapid growth in Q2. Further, we reiterate our guidance that Asantae will be cash flow positive for the balance of 2012."
Asantae Affiliate Recruiting
Mr. Lundell explained, "Affiliate recruiting is the lifeblood of a network marketing business and a key indicator of momentum and growth."
Newly recruited Affiliates and Preferred Customers in Q1 2012 is up over 310% compared to Q4 2011, and is growing in Q1 2012 at an average monthly rate of approximately 48%, significantly out-pacing internal expectations.
Auto Ship Growth
"Auto Ship or recurring orders are an important indicator of retention and the health of the repeat consumption base of the business. Projected auto ships provide insight into recruitment quality," said Mr. Lundell.
Total Auto Ship (recurring) orders in Q1 2012 are up over 200% compared to Q4 2011, and grew in Q1 2012 at an average monthly rate of 27%, solidly ahead of expectations and trending upwards.