This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Infusium 23 Announces US Synchronized Swimming Sponsorship

NEW YORK, April 3, 2012 /PRNewswire/ -- Infusium 23, the haircare problem experts since 1924, is proud to announce its sponsorship of the United States Synchronized Swimming National Team on its journey to win gold at the 2012 Summer Olympics. The partnership kicks off in March 2012 with a program that will include a social media campaign as well as a national sweepstakes.

Infusium 23's iconic brand has long provided women with a range of 3-step systems for a variety of hair care needs. Its products are scientifically-designed to protect and build healthy hair while also helping to defend against the damaging effects of environmental elements and daily styling habits. The brand's product line and support of strong, healthy women are a natural fit for this sponsorship. USA Synchro's mission not only focuses on female leadership, development, and empowerment within the organization, but the sport itself requires endurance, strength, and control while under pressure.

"With the number of hours our athletes spend training in the water, their hair can take a beating," says Terry Harper, USA Synchro's Executive Director. "Infusium products exemplify high quality, high performance, and excellence, which is what each of our athletes strives for every day. This partnership between Infusium and us is a great fit."

USA Synchro is a not-for-profit organization that services the sport at all levels. The national team, comprised of ten women, has represented the U.S. in the Olympics since 1996. In 2011, USA Synchro won the silver medals in both the team and duet competitions at the Pan American Games in Guadalajara, Mexico. The team is currently training for the Olympic Qualification Tournament in London, April 18-22.

"It is an honor to work with and support women of this caliber," says Rick Cutler, Marketing Director at Idelle Management Company. "Each of these athletes, individually and as a team, embodies the values of passion, drive and spirit that are important to us as a brand. We are proud to align with an organization that mirrors our ideals."

About Infusium 23

Infusium 23 has been the problem-hair experts since 1924. As a brand, it is committed to transforming damaged, dry, frizzy, chemically-treated and fine hair into silky, manageable hair. Its hair care collection of shampoos, conditioners and trusted leave-in treatments are comprised of essential pro-vitamins and treatment ingredients to help restore damaged hair so it looks and feels noticeably healthy and shiny. Infusium 23 is available in more than 20,000 retail stores throughout the U.S. and Canada. For more information, visit http://www.facebook.com/Infusium23Usa.

About USA Synchro

United States Synchronized Swimming ( USA Synchro) serves as the National Governing Body for the sport of synchronized swimming, appointed as such by the United States Olympic Committee. USA Synchro is a membership-based and not-for-profit organization that services the sport from the grassroots level to the National Team. The mission statement of USA Synchro is "to provide leadership and resources for the promotion and growth of synchronized swimming, to achieve competitive excellence at all levels and to develop broad based participation." For more information, visit http://www.usasynchro.org.

About Idelle

Infusium 23 is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE), based in El Paso, TX. Idelle Labs manufactures and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada. 

SOURCE Infusium 23

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,001.22 -38.27 -0.22%
S&P 500 1,988.40 -3.97 -0.20%
NASDAQ 4,538.5510 +6.4470 0.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs