Ford Motor Company (F)
April 03, 2012 10:00 am ET
Erich Merkle -
Ken Czubay - Vice President of US Marketing Sales & Service
Ellen Hughes-Cromwick -
John Murphy - BofA Merrill Lynch, Research Division
Brian Arthur Johnson - Barclays Capital, Research Division
Adam Jonas - Morgan Stanley, Research Division
Good day, ladies and gentlemen, and welcome to the Ford Monthly Sales Conference Call. My name is Erica, and I'll be your coordinator for today. [Operator Instructions] I would now like to turn the presentation over to your host for today's call, Mr. Erich Merkle, U.S. Sales Analyst. Please proceed.
Thank you, Erica. Hello, and welcome, everybody. We are pleased to be joining the call today from New York. We're pleased, very pleased to be at the auto show, and at the show, we're making a lot of headlines as we are announcing Fusion with auto start-stop fuel saving technology. We're showing the new Explorer Sport for the first time. We're also debuting the all new Lincoln MKZ for 2013, and we're giving more details about our commitment to a unique and personalized experience for our Lincoln customers.
For the month, as we take a look at sales for the industry, by our estimates, total U.S. sales, including medium and heavy trucks, finished the month about 1,445,000 vehicles by our estimate. We believe the industry for the month of March increased approximately 14% versus March of last year, producing a SAAR of approximately 15 million vehicles. We saw a few interesting industry trends in March as well.